PowerApps was in its infancy stage at Microsoft. There were a handful of customers using it, but it wasn't what it was today. My design team was tasked with creating apps our customers could use in the real world that included graphics, audio and video that didn't need to be licensed.
My VP wanted a clothing app with videos included. As the video played in the app, the correlated clothing items would pop up to the right of the video that users could purchase.
I was tasked with writing, producing and directing five (5), 30-second videos to play in the app. I was also in charge of managing the budget and schedule as well. After completing the scripts for "Paint the Town," "Pencil Skirts," "Perfect Basics," "Polished Weekend," and "Power Clashing," I reached out to Microsoft Studios and partnered up with a vendor that could help with securing equipment, crew and talent. We also needed to hire a production designer and art directors to dress the set. I was under a time crunch as well. I had about four (4) weeks from pre-production to post production to complete all the videos.