APP CREATION
CHOOSE YOUR OWN ADVENTURE
The idea was to create a marketing app that would pair a user to which Mercedes was the right fit for them. The app asked a series of over the top questions to make it fun for the user, while also matching them with the right Mercedes. Myself and my design team wrote out a series of questions and outcomes driven by the price range of each Mercedes model. The higher the cost of the model, the more outlandish the questions were along the way. Since Daimler was excited about the possibility of this app, they sent us hundreds of design assets so we could create a high-end looking app
The sections we created for the app were relatively straight forward: We included background details about Mercedes, a section about what was about what was under the hood, and 360 interactive views of the interior and exterior of the vehicles.
We added a unique "Make an Offer" section in the app experience as well. Users could submit an offer for a selected model and see what the system came back with. Our deveopler team configured the app so every model fell within certain price ranges but continued to maintain a fun experience.
OUTCOME
SIMPLE TO USE UI
By creating a Q&A, easy to use UI, and "Make an Offer" section, the outcome was a sort of "Choose Your Own Adventure" app that Daimler really flipped out over and Powerapps gained another Fortune 100 customer.